Privacy Policy

2. PRIVACY POLICY

Effective Date: May 14, 2026

Spine & Joint Center Fort Lauderdale (“we,” “us,” “our,” or “practice”) operates spineandjointcenterfortlauderdale.com (the “website”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. INFORMATION WE COLLECT

We collect information in the following ways:

A) Information You Provide Directly

• Contact forms (name, email, phone)
• Appointment scheduling form
• Email inquiries
• Phone calls

B) Automatically Collected Information

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referral source
• Device identifiers

C) Cookies and Tracking Technologies We use:

• Session cookies (temporary, for site functionality)
• Persistent cookies (remember user preferences)
• Google Analytics (aggregated traffic analysis only)
• No Facebook Pixel on health-related or form pages

2. HOW WE USE YOUR INFORMATION

We use collected information to:

• Respond to your inquiries
• Process appointment requests
• Send appointment reminders
• Improve website functionality and user experience
• Analyze website traffic and performance
• Comply with legal obligations
• Prevent fraud and security risks

We do NOT use your information to:

• Create marketing profiles
• Sell or rent your data
• Target you with ads based on health information
• Share with unaffiliated third parties for their marketing

3. THIRD-PARTY SHARING

We do not sell, trade, or rent your personal information. We share information only with:

• Google Workspace (email forwarding, BAA in place)
• Our chiropractic doctors (Dr. Kellerman, Dr. Petrie) for appointment processing
• Legal authorities only if required by law

4. GOOGLE ANALYTICS

We use Google Analytics to understand website traffic. Google Analytics:

• Does not track personally identifiable information on health pages
• Collects aggregated, anonymized data only
• Does not store health information in Google’s systems
• Cannot be used to identify you

You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout

5. EXTERNAL LINKS

Our website may contain links to third-party sites (Google Maps, directories, etc.). We are not responsible for the privacy practices of external sites. Review their privacy policies independently.

6. DATA SECURITY

We protect your information using:

• HTTPS/SSL encryption on all pages
• Secure form transmission
• Limited access to personal data (doctors and staff only)
• Regular security monitoring
• No storage of credit card information

However, no internet transmission is 100% secure. You transmit information at your own risk.

7. DATA RETENTION

• Appointment form data: 3 years
• Website analytics: 26 months (Google default)
• Email inquiries: 2 years
• After retention period, data is securely deleted

8. CHILDREN’S PRIVACY

Our website is not directed to children under 13. We do not knowingly collect information from children. If we become aware a child has provided information, we will delete it immediately.

9. YOUR PRIVACY RIGHTS

You have the right to:

• Know what personal information we collect
• Request access to your information
• Correct inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of non-essential communications
• File a complaint with privacy authorities

To exercise these rights, contact us at (954) 561-4700 or info@spineandjointcenterfortlauderdale.com

10. CALIFORNIA RESIDENT RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what data is collected, used, and shared
• Right to delete personal information
• Right to opt-out of data sales (we do not sell data)
• Right to non-discrimination for exercising your rights

To submit a request, email info@spineandjointcenterfortlauderdale.com with “CCPA Request” in the subject line.

11. CHANGES TO THIS PRIVACY POLICY

We may update this policy at any time. Changes are effective immediately upon posting. Your continued use of the website constitutes acceptance of the updated Privacy Policy. We will notify you of material changes via email or prominent website notice.

12. CONTACT US

For privacy-related questions or concerns:

Spine & Joint Center Fort Lauderdale 410 NE 44th St, Oakland Park, FL 33334 Phone: (954) 561-4700 Email: info@spineandjointcenterfortlauderdale.com

For HIPAA-specific concerns, see our separate Notice of Privacy Practices.

Last Updated: May 14, 2026